Email Marketing Copywriting Seminars

Customers are starting to demand an online catalog that takes into account their individuality as a customer. As such, the customer can efficiently navigate the catalog with the most relevant products brought to the forefront. This technology can also be used to offer special sales to individual users based on their profile.

We will discuss:

• How to monitor and generate reports on customers’ buying patterns, surfing patterns, industry, psychographics, etc.
• rules-based personalization vs. collaborative filtering
• the latest and best tools and examples of these tools in action

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This half-day workshop details how to prepare and use an Internet marketing plan. In essence, an Internet marketing plan is a systematic method for the effective and efficient management of change (effectiveness means doing the right things & efficiency means doing things right). At this workshop you’ll also learn the first concrete steps to take when starting your plan and how to sustain your momentum.

Specifically you will learn:

• What needs to go into your plan
• Why your plan will have to be altered in light of new opportunities
• How to benchmark (creatively imitate) how others have created their Internet marketing presence
• How the Internet marketing plan forces identification of important ownership, control and team work issues
• How to select among a set of “generic” Internet strategies to help you accomplish objectives
• How to take your Internet plan “off the shelf” and put it into action
• How to incorporate other aspects of the Internet besides the Web, such as e-mail & newsgroups, into your plan

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What makes for an effective online customer service presence? We’ll answer this important question by giving you a tour of some of the best (and worst) practices in online customer service. A number of successful online customer service centers will be closely examined, as we analyze in detail the characteristics of their success. We’ll illustrate exactly how these companies are creating satisfied customers and reducing operational costs, using “killer” customer service techniques and strategies like:

• Auto-response email
• Email newsletters and announcements
• Frequently Asked Questions (FAQs)
• High-powered search engines
• Personalization (of both Web pages and email messages)
• Discussion groups
• Ties to corporate systems

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This half-day workshop details how to prepare and use an Internet marketing plan. In essence, an Internet marketing plan is a systematic method for the effective and efficient management of change (effectiveness means doing the right things and efficiency means doing things right). At this workshop you’ll also learn the first concrete steps to take when starting your plan and how to sustain your momentum.

Specifically, you’ll learn:

• What needs to go into your plan
• Why your plan will have to be altered in light of new opportunities
• How to benchmark (creatively imitate) how others have created their Internet marketing presence
• How the Internet marketing plan forces identification of important ownership, control and teamwork issues
• How to select among a set of “generic” Internet strategies to help you accomplish objectives
• How to take your Internet plan “off the shelf” and put it into action
• How to incorporate other aspects of the Internet besides the Web, such as e-mail & newsgroups, into your plan

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Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

• Database development issues
• Synchronizing Quark and HTML
• Print and Web “look and feel”

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Deploying video over today’s Internet is like teaching a dog to sing - it’s unpleasant and it annoys the dog. Nevertheless, advances in compression technology, new bandwidth reservation protocols, streaming techniques and the promise of more robust backbones and higher-capacity delivery systems make it likely to arrive sooner than you think. See the state-of-the-art today and find out what the videonet of the future might look like.
(moderator)

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In the fast changing world of the Web, it’s critical for content providers to keep current with the latest multimedia technology — from the ubiquitous to the fringe, from the mundane to the hip. Yet we need to balance that with an understanding of the accessibility of that technology to our user base and the cost/benefit relationships for both the content provider and those users.

• an overview of the multimedia landscape
• everything from GIF and JPG to Shockwave and RealMedia to VDO and VRML
• sidebars about their place in the landscape and their appropriateness in web design
• examples of what works and what doesn’t, from both a business and a design perspective.

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In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

• Database development issues
• Synchronizing Quark and HTML
• Print and web “look and feel”

Filed under: Ecommerce Seminars Web Development | Email to a Friend | Printer-Friendly | No Comments »

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• Tapping into your competitors
• Benchmarking web site performance
• Competitor profiles & news
• Counterintelligence on your web site

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